{"id":4107,"date":"2025-07-22T08:35:40","date_gmt":"2025-07-22T07:35:40","guid":{"rendered":"https:\/\/potravinyx.cz\/?p=4107"},"modified":"2025-07-22T08:35:41","modified_gmt":"2025-07-22T07:35:41","slug":"konec-nejasnosti-na-etiketach-producenti-potravin-a-zastupci-obchodniku-vitaji-snahu-evropske-komise-o-zpresneni-nazvu-rostlinnych-vyrobku","status":"publish","type":"post","link":"https:\/\/potravinyx.cz\/?p=4107","title":{"rendered":"Konec nejasnost\u00ed na etiket\u00e1ch: Producenti potravin a z\u00e1stupci obchodn\u00edk\u016f v\u00edtaj\u00ed snahu Evropsk\u00e9 komise o zp\u0159esn\u011bn\u00ed n\u00e1zv\u016f rostlinn\u00fdch v\u00fdrobk\u016f"},"content":{"rendered":"\n

Potravin\u00e1\u0159sk\u00e1 komora \u010cR a Asociace \u010desk\u00e9ho tradi\u010dn\u00edho obchodu v\u00edtaj\u00ed rozhodnut\u00ed Evropsk\u00e9 komise, kter\u00e1 se bude zab\u00fdvat problematikou ozna\u010dov\u00e1n\u00ed rostlinn\u00fdch v\u00fdrobk\u016f. Tento krok je z\u00e1sadn\u00ed pro zaji\u0161t\u011bn\u00ed transparentnosti nejen pro spot\u0159ebitele, ale i pro samotn\u00e9 producenty potravin. Komise iniciativu p\u0159edstavila v r\u00e1mci bal\u00ed\u010dku n\u00e1vrh\u016f k V\u00edcelet\u00e9mu finan\u010dn\u00edmu r\u00e1mci pro obdob\u00ed 2028 a\u017e 2034.<\/strong><\/p>\n\n\n\n

Evropsk\u00e1 komise p\u0159edstavila n\u00e1vrh na \u00fapravu Na\u0159\u00edzen\u00ed o spole\u010dn\u00e9 organizaci trh\u016f. Ten je sou\u010d\u00e1st\u00ed bal\u00ed\u010dku k V\u00edcelet\u00e9mu finan\u010dn\u00edmu r\u00e1mci 2028\u20132034 a zahrnuje mimo jin\u00e9 i problematiku ozna\u010dov\u00e1n\u00ed potravin. Jedn\u00edm z c\u00edl\u016f p\u0159edlo\u017een\u00e9ho n\u00e1vrhu je zajistit naprostou transparentnost a ochr\u00e1nit spot\u0159ebitele p\u0159ed matouc\u00edmi informacemi.<\/strong><\/p>\n\n\n\n

V t\u00e9to snaze Komise konkr\u00e9tn\u011b a srozumiteln\u011b ur\u010dila, co se rozum\u00ed pod pojmy \u201emaso\u201c a \u201emasn\u00e9 v\u00fdrobky\u201c. Stanovila, \u017ee \u201emaso\u201c znamen\u00e1 v\u00fdhradn\u011b jedl\u00e9 \u010d\u00e1sti zv\u00ed\u0159ete. To je jasn\u00e1 a nekompromisn\u00ed definice s jednozna\u010dnou podm\u00ednkou \u2013 nic nesm\u00ed nahradit masovou slo\u017eku, a to ani \u010d\u00e1ste\u010dn\u011b. Jde tedy o to, aby si masn\u00fd v\u00fdrobek zachoval sv\u016fj masov\u00fd z\u00e1klad.<\/p>\n\n\n\n

Komise tak navazuje na rozsudek Evropsk\u00e9ho soudn\u00edho dvora z lo\u0148sk\u00e9ho roku, kter\u00fd konstatoval, \u017ee ozna\u010den\u00ed \u201evegansk\u00e9 maso\u201c nesm\u00ed dodavatel\u00e9 pou\u017e\u00edvat. Stejn\u00fd sm\u011br potvrdil i leto\u0161n\u00ed verdikt Pa\u0159\u00ed\u017esk\u00e9ho obchodn\u00edho soudu, kter\u00fd na\u0159\u00eddil jist\u00e9 obchodn\u00ed spole\u010dnosti odstranit z obal\u016f slovo \u201emaso\u201c, logo zelen\u00e9 kr\u00e1vy a dal\u0161\u00ed zav\u00e1d\u011bj\u00edc\u00ed symboly.<\/p>\n\n\n\n

\u201eN\u011bkter\u00e9 rostlinn\u00e9 alternativy \u017eivo\u010di\u0161n\u00fdch produkt\u016f mohou b\u00fdt v\u00fdrazn\u011b dra\u017e\u0161\u00ed ne\u017e srovnateln\u00e9 tradi\u010dn\u00ed v\u00fdrobky. A to i p\u0159esto, \u017ee jejich v\u00fdrobn\u00ed vstupy, tedy samotn\u00e9 suroviny, mohou b\u00fdt m\u00e9n\u011b n\u00e1kladn\u00e9. Nav\u00edc, v n\u011bkter\u00fdch p\u0159\u00edpadech m\u016f\u017ee slo\u017een\u00ed t\u011bchto alternativ obsahovat vy\u0161\u0161\u00ed pod\u00edl soli, cukru nebo nasycen\u00fdch tuk\u016f. To pak vyvol\u00e1v\u00e1 diskusi o jejich skute\u010dn\u00e9 v\u00fd\u017eivov\u00e9 hodnot\u011b a p\u0159im\u011b\u0159enosti ceny z pohledu spot\u0159ebitele,\u201c <\/em>\u0159ekla prezidentka Potravin\u00e1\u0159sk\u00e9 komory Dana Ve\u010de\u0159ov\u00e1.<\/p>\n\n\n\n

Asociace \u010desk\u00e9ho tradi\u010dn\u00edho obchodu rovn\u011b\u017e vol\u00e1 po srozumiteln\u00e9m ozna\u010dov\u00e1n\u00ed potravin, kter\u00e9 nemate ve\u0159ejnost a jasn\u011b uv\u00e1d\u00ed, z \u010deho je produkt vyroben. Takov\u00fd po\u017eadavek podle n\u00ed rozhodn\u011b nelze pova\u017eovat za zbyte\u010dnou byrokracii.<\/p>\n\n\n\n

„Masn\u00e9 a rostlinn\u00e9 v\u00fdrobky se li\u0161\u00ed nejen p\u016fvodem a slo\u017een\u00edm, ale p\u0159edev\u0161\u00edm sv\u00fdmi v\u00fd\u017eivov\u00fdmi vlastnostmi. Zat\u00edmco masn\u00e9 produkty p\u0159edstavuj\u00ed p\u0159irozen\u00fd zdroj plnohodnotn\u00fdch \u017eivo\u010di\u0161n\u00fdch b\u00edlkovin, rostlinn\u00e9 alternativy mohou m\u00edt v\u00fdrazn\u011b odli\u0161n\u00fd obsah protein\u016f, tuk\u016f, soli \u010di dal\u0161\u00edch \u017eivin. I kdy\u017e v\u011bt\u0161ina spot\u0159ebitel\u016f ch\u00e1pe, \u017ee v\u00fdrobek ozna\u010den\u00fd jako \u201evegansk\u00fd p\u00e1rek\u201c nen\u00ed z masa, m\u016f\u017ee se myln\u011b domn\u00edvat, \u017ee jeho v\u00fd\u017eivov\u00e1 hodnota je s masn\u00fdm v\u00fdrobkem srovnateln\u00e1. Transparentn\u00ed a jednozna\u010dn\u00e9 ozna\u010dov\u00e1n\u00ed je proto z\u00e1sadn\u00ed, aby se spot\u0159ebitel mohl informovan\u011b rozhodovat na z\u00e1klad\u011b skute\u010dn\u00e9ho slo\u017een\u00ed a nutri\u010dn\u00edho profilu produktu. V t\u00e9to souvislosti je vhodn\u00e9 p\u0159ipomenout, \u017ee ani tradi\u010dn\u00ed bramborov\u00fd pokrm neozna\u010dujeme jako \u201ebramborov\u00fd burger\u201c, ale jako brambor\u00e1k. Ozna\u010den\u00ed by tedy m\u011blo odpov\u00eddat jak slo\u017een\u00ed, tak i kulturn\u00edmu a v\u00fd\u017eivov\u00e9mu o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitele,\u201c <\/em>uvedl Pavel B\u0159ezina, p\u0159edseda Asociace \u010desk\u00e9ho tradi\u010dn\u00edho obchodu.<\/p>\n\n\n\n

Komora a Asociace upozor\u0148uj\u00ed, \u017ee z\u00e1jem o potraviny rostlinn\u00e9ho p\u016fvodu v \u010cesku z\u0159ejm\u011b dos\u00e1hl sv\u00e9ho vrcholu a v sou\u010dasnosti stagnuje a\u017e m\u00edrn\u011b kles\u00e1. Do v\u00fdroby rostlinn\u00fdch produkt\u016f v\u0161ak bylo v posledn\u00edch letech investov\u00e1no velk\u00e9 mno\u017estv\u00ed pen\u011bz. Za snahou zabr\u00e1nit jasn\u00e9mu ozna\u010dov\u00e1n\u00ed produkt\u016f tak docela dob\u0159e m\u016f\u017ee b\u00fdt i lobbing korporac\u00ed a fond\u016f nebo \u201ezelen\u00fd\u201c marketing obchodn\u00edch \u0159et\u011bzc\u016f.


Marek Zem\u00e1nek
Tiskov\u00fd mluv\u010d\u00ed a vedouc\u00ed tiskov\u00e9ho odd\u011blen\u00ed Potravin\u00e1\u0159sk\u00e9 komory \u010cR<\/p>\n","protected":false},"excerpt":{"rendered":"

Potravin\u00e1\u0159sk\u00e1 komora \u010cR a Asociace \u010desk\u00e9ho tradi\u010dn\u00edho obchodu v\u00edtaj\u00ed rozhodnut\u00ed Evropsk\u00e9 komise, kter\u00e1 se bude zab\u00fdvat problematikou ozna\u010dov\u00e1n\u00ed rostlinn\u00fdch v\u00fdrobk\u016f. Tento krok je z\u00e1sadn\u00ed pro zaji\u0161t\u011bn\u00ed transparentnosti nejen pro spot\u0159ebitele, ale i pro samotn\u00e9 producenty [v\u00edc]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":4109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,4],"tags":[522,69,251,521],"class_list":["post-4107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceska-republika","category-kontrola-potravin","tag-evropska-komise","tag-maso","tag-oznacovani","tag-rostlinne-vyrobky"],"views":720,"_links":{"self":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts\/4107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4107"}],"version-history":[{"count":1,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts\/4107\/revisions"}],"predecessor-version":[{"id":4108,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts\/4107\/revisions\/4108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/media\/4109"}],"wp:attachment":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}