{"id":2650,"date":"2017-02-02T17:33:19","date_gmt":"2017-02-02T15:33:19","guid":{"rendered":"http:\/\/potravinyx.cz\/?p=2650"},"modified":"2017-02-02T17:33:19","modified_gmt":"2017-02-02T15:33:19","slug":"potravinarska-inspekce-vloni-zjistila-33-nevyhovujicich-reklam-nejvice-u-doplnku-stravy-na-internetu","status":"publish","type":"post","link":"https:\/\/potravinyx.cz\/?p=2650","title":{"rendered":"Potravin\u00e1\u0159sk\u00e1 inspekce vloni zjistila 33 nevyhovuj\u00edc\u00edch reklam, nejv\u00edce u dopl\u0148k\u016f stravy na internetu"},"content":{"rendered":"

Novelou z\u00e1kona o regulaci reklamy \u010d. 40\/1995 Sb.<\/a> je St\u00e1tn\u00ed zem\u011bd\u011blsk\u00e1 a potravin\u00e1\u0159sk\u00e1 inspekce (SZPI) s\u00a0\u00fa\u010dinnost\u00ed od srpna 2015 pov\u011b\u0159ena i kontrolou reklamy na potraviny a to zejm\u00e9na v\u00a0tisku, na internetu, v\u00a0let\u00e1c\u00edch, v obchodech apod. Kompetence ke kontrole se net\u00fdk\u00e1 reklamy v\u00a0televizi a rozhlase.<\/span>\u00a0<\/span><\/h2>\n

V\u00a0r\u00e1mci kontrol reklamn\u00edch sd\u011blen\u00ed v\u00a0roce 2016 Potravin\u00e1\u0159sk\u00e1 inspekce zjistila celkem 33 nevyhovuj\u00edc\u00edch reklam. Nejv\u00edce reklamn\u00edch sd\u011blen\u00ed poru\u0161uj\u00edc\u00edch pr\u00e1vn\u00ed p\u0159edpisy inspekto\u0159i zjistili v\u00a0segmentu prodeje dopl\u0148k\u016f stravy, zejm\u00e9na prod\u00e1van\u00fdch na internetu. Mezi nej\u010dast\u011bj\u0161\u00ed poru\u0161en\u00ed pat\u0159ilo uv\u00e1d\u011bn\u00ed zav\u00e1d\u011bj\u00edc\u00edch informac\u00ed a pou\u017eit\u00ed nepovolen\u00fdch zdravotn\u00edch, p\u0159\u00edpadn\u011b i l\u00e9\u010debn\u00fdch tvrzen\u00ed.<\/span>\u00a0<\/span><\/p>\n

Pou\u017e\u00edvat lze pouze schv\u00e1len\u00e1 zdravotn\u00ed tvrzen\u00ed dle\u00a0Evropsk\u00e9ho na\u0159\u00edzen\u00ed 1924\/2006 a d\u00e1le zdravotn\u00ed tvrzen\u00ed, jejich\u017e posouzen\u00ed nebylo dosud dokon\u010deno. Seznamy schv\u00e1len\u00fdch i dosud neposouzen\u00fdch tvrzen\u00ed lze naj\u00edt v\u00a0registru Evropsk\u00e9 komise. Pou\u017e\u00edv\u00e1n\u00ed tzv. l\u00e9\u010debn\u00fdch tvrzen\u00ed je pr\u00e1vn\u00edmi p\u0159edpisy u potravin (v\u010detn\u011b dopl\u0148k\u016f stravy) zcela zak\u00e1z\u00e1no, proto\u017ee \u017e\u00e1dn\u00e9 potravin\u011b nelze p\u0159ipisovat vlastnosti l\u00e9\u010dby \u2013 to je vyhrazeno pouze l\u00e9\u010div\u016fm.<\/span>\u00a0<\/span><\/p>\n

Specifickou kategorii kontrolovan\u00fdch subjekt\u016f tvo\u0159ily internetov\u00e9 obchody a reklamn\u00ed webov\u00e9 str\u00e1nky, jejich\u017e provozovatel\u00e9 s\u00eddlili mimo \u00fazem\u00ed \u010cR. Jedn\u00e1 se o e-shopy zam\u011b\u0159en\u00e9 na tuzemsk\u00e9 spot\u0159ebitele s\u00a0informacemi v\u00a0\u010desk\u00e9m jazyce, u kter\u00fdch kontrola SZPI zjistila n\u011bkter\u00e9 z\u00a0v\u00fd\u0161e uveden\u00fdch nedostatk\u016f. Informace o provozovatel\u00edch se s\u00eddlem v EU komunikuje SZPI s dozorov\u00fdmi org\u00e1ny v\u00a0p\u0159\u00edslu\u0161n\u00e9m st\u00e1t\u011b prost\u0159ednictv\u00edm evropsk\u00e9ho syst\u00e9mu sd\u00edlen\u00ed informac\u00ed o nevyhovuj\u00edc\u00edch potravin\u00e1ch <\/span>AACS<\/span><\/a>. SZPI je n\u00e1rodn\u00edm kontaktn\u00edm m\u00edstem AACS pro \u010cR.<\/span>\u00a0<\/span><\/p>\n

Informace o nevyhovuj\u00edc\u00edch, zav\u00e1d\u011bj\u00edc\u00edch nebo nepovolen\u00fdch tvrzen\u00edch na e-shopech provozovan\u00fdch mimo \u00fazem\u00ed EU um\u00edstila SZPI na <\/span>Seznam rizikov\u00fdch webov\u00fdch str\u00e1nek a v\u00fdrobk\u016f<\/span><\/a>, aby tak alespo\u0148 sn\u00ed\u017eila dopad protipr\u00e1vn\u00edho jedn\u00e1n\u00ed na spot\u0159ebitele.<\/span><\/p>\n

Souvisej\u00edci legislativa NARIADENIE EUR\u00d3PSKEHO PARLAMENTU A RADY (ES) \u010c. 1924\/2006 z 20. decembra 2006 o v\u00fd\u017eivov\u00fdch a zdravotn\u00fdch tvrdeniach o potravin\u00e1ch<\/a><\/p><\/blockquote>\n

zdroj: <http:\/\/www.szpi.gov.cz\/clanek\/potravinarska-inspekce-vloni-zjistila-33-nevyhovujicich-reklam-nejvice-u-doplnku-stravy-na-internetu.aspx><\/p>\n","protected":false},"excerpt":{"rendered":"

Novelou z\u00e1kona o regulaci reklamy \u010d. 40\/1995 Sb. je St\u00e1tn\u00ed zem\u011bd\u011blsk\u00e1 a potravin\u00e1\u0159sk\u00e1 inspekce (SZPI) s\u00a0\u00fa\u010dinnost\u00ed od srpna 2015 pov\u011b\u0159ena i kontrolou reklamy na potraviny a to zejm\u00e9na v\u00a0tisku, na internetu, v\u00a0let\u00e1c\u00edch, v obchodech apod.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":2654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[61,272,107],"class_list":["post-2650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kontrola-potravin","tag-kontrola","tag-potravinove-doplnky","tag-szpi"],"views":2816,"_links":{"self":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts\/2650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2650"}],"version-history":[{"count":0,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts\/2650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/media\/2654"}],"wp:attachment":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}