{"id":2137,"date":"2016-07-12T09:28:25","date_gmt":"2016-07-12T07:28:25","guid":{"rendered":"http:\/\/potravinyx.cz\/?p=2137"},"modified":"2016-07-12T09:44:40","modified_gmt":"2016-07-12T07:44:40","slug":"rajo-si-s-retezci-tajne-domlouvaly-drazsi-mleko","status":"publish","type":"post","link":"https:\/\/potravinyx.cz\/?p=2137","title":{"rendered":"Rajo si s \u0159et\u011bzci tajn\u011b domlouvali dra\u017e\u0161\u00ed ml\u00e9ko!"},"content":{"rendered":"

Antimonopoln\u00ed \u00fa\u0159ad zve\u0159ejnil zpr\u00e1vu, kter\u00e1 m\u016f\u017ee ot\u0159\u00e1st pov\u011bst\u00ed obchodn\u00edch \u0159et\u011bzc\u016f i velk\u00e9 slovensk\u00e9\u00a0ml\u00e9k\u00e1rny.\u00a0Slovensk\u00e1 z\u00e1kazn\u00edci si n\u011bkolik let mohli zbyte\u010dn\u011b p\u0159ipl\u00e1cet za ml\u00e9\u010dn\u00e9 v\u00fdrobky v supermarketech.\u00a0<\/span>Kontrolo\u0159i antimonopoln\u00edho \u00fa\u0159adu\u00a0 zve\u0159ejnili zpr\u00e1vu , kter\u00e1 m\u016f\u017ee ot\u0159\u00e1st pov\u011bst\u00ed n\u011bkter\u00fdch obchodn\u00edch \u0159et\u011bzc\u016f i nejv\u00fdznamn\u011bj\u0161\u00ed slovensk\u00e9\u00a0ml\u00e9k\u00e1rny.\u00a0\u00daryvek z \u010dl\u00e1nku:<\/p>\n

BRATISLAVA, 7. 7. 2016 – <\/strong>Protimonopoln\u00fd \u00farad SR vydal d\u0148a 13. 6. 2016 rozhodnutie, ktor\u00fdm ulo\u017eil 9 podnikate\u013eom pokutu vo v\u00fd\u0161ke skoro 10 mili\u00f3nov EUR. Ide o subjekty p\u00f4sobiace v\u00a0oblasti dod\u00e1vok a\u00a0maloobchodn\u00e9ho predaja produktov zo skupiny mlieko, maslo, smotana. Jeden z\u00a0\u00fa\u010dastn\u00edkov konania sa urovnal, pri\u010dom mu bola zn\u00ed\u017een\u00e1 pokuta o\u00a050 %.<\/strong><\/em>
\n\u00a0<\/em>
\nV roku 2013 Protimonopoln\u00fd \u00farad SR stanovil sektor potravin\u00e1rstva a po\u013enohospod\u00e1rstva za jednu zo svojich prioritn\u00fdch oblast\u00ed a vykonal prieskum v oblasti mlieka a mlie\u010dnych v\u00fdrobkov. \u00darad sk\u00famal fungovanie trhov t\u00fdkaj\u00facich sa prvov\u00fdroby a\u00a0spracovania surov\u00e9ho kravsk\u00e9ho mlieka ako aj predaja spracovan\u00fdch mlie\u010dnych produktov na \u00farovni maloobchodu, najm\u00e4 na \u00farovni obchodn\u00fdch re\u0165azcov (\u010falej len ,,OR\u201c). \u00darad identifikoval mo\u017en\u00e9 s\u00fa\u0165a\u017en\u00e9 probl\u00e9my na \u00farovni dod\u00e1vok a\u00a0maloobchodn\u00e9ho predaja niektor\u00fdch mlie\u010dnych produktov. Skuto\u010dnosti zisten\u00e9 v r\u00e1mci prieskumu boli jedn\u00fdm z podkladov, na z\u00e1klade ktor\u00fdch \u00farad vykonal in\u0161pekcie u\u00a0piatich podnikate\u013esk\u00fdch subjektov.<\/em>
\n\u00a0<\/em>
\nNa z\u00e1klade vykonan\u00fdch in\u0161pekci\u00ed a pre\u0161etrovania \u00farad dospel k\u00a0predbe\u017en\u00e9mu z\u00e1veru, \u017ee v\u00fdznamn\u00fd dod\u00e1vate\u013e produktov zo skupiny mlieko, maslo a smotana<\/strong> a v\u00fdznamn\u00ed maloobchodn\u00ed predajcovia sa mohli dopusti\u0165 poru\u0161enia z\u00e1kona, a\u00a0preto v\u00a0apr\u00edli 2015 otvoril spr\u00e1vne konanie. \u00da\u010dastn\u00edci konania sa mohli dopusti\u0165 poru\u0161enia z\u00e1kona t\u00fdm, \u017ee uzatv\u00e1rali medzi sebou vertik\u00e1lne dohody, ktor\u00fdch spolo\u010dn\u00fdm cie\u013eom malo by\u0165 ur\u010denie cien pre \u010fal\u0161\u00ed predaj, tzv. \u201eresale price maintenance\u201c (RPM), v\u00a0obdob\u00ed rokov 2009 a\u017e 2014. V r\u00e1mci predaja produktov zo skupiny mlieko, maslo a smotana<\/strong> ide pritom vo v\u0161eobecnosti o\u00a0z\u00e1kladn\u00fd potravinov\u00fd tovar (tzv. must have produkty), ktor\u00fd je z poh\u013eadu ka\u017edodenn\u00e9ho \u017eivota kone\u010dn\u00e9ho spotrebite\u013ea d\u00f4le\u017eitou s\u00fa\u010das\u0165ou sortimentu maloobchodn\u00edkov.\u00a0<\/em><\/p><\/blockquote>\n

Cel\u00fd \u010dl\u00e1nek naleznete ZDE<\/a><\/p>\n

V podstat\u011b v\u0161ichni krom\u011b Lidl<\/span><\/h3>\n

Spolupr\u00e1ci udr\u017eovali na jedn\u00e9 stran\u011b bratislavsk\u00e1 ml\u00e9k\u00e1rna Rajo a na druh\u00e9 stran\u011b osm velk\u00fdch \u0159et\u011bzc\u016f: Tesco, Kaufland, Billa, Coop Jednota, Terno, Moja s\u00e1mo\u0161ka, CBA a n\u011bkdej\u0161\u00ed Carrefour.\u00a0BILLA se p\u0159iznala, hroz\u00ed j\u00edm proto jenom polovi\u010dn\u00ed pokuta. Ostatn\u00ed maloobchodn\u00ed prodejci znali prost\u0159ednictv\u00edm dodavatele v\u00fdchoz\u00ed situaci – cenovou \u00farove\u0148 a z\u00e1ruky o nastaven\u00ed stejn\u00fdch pultov\u00fdch cen k ur\u010dit\u00e9mu term\u00ednu u konkurent\u016f. Bylo pro n\u011b jednodu\u0161\u0161\u00ed p\u0159izp\u016fsobovat<\/strong> tomu svou celkovou cenovou<\/strong> strategii<\/strong>.<\/p>\n

Kl\u00ed\u010dov\u00e1 e-mailov\u00e1 komunikace.<\/h3>\n

Antmonopoln\u00ed \u00fa\u0159ad disponoval p\u0159es 150 e-maily \/ e-mailov\u00fdmi vl\u00e1kny t\u00fdkaj\u00edc\u00edmi se posuzovan\u00fdch produkt\u016f. E-maily prokazovali existenci dohod mezi dodavatelem a odb\u011brateli. Kl\u00ed\u010dovou v tomto p\u0159\u00edpad\u011b byla komunikace, kter\u00e1 zahrnovala nastaven\u00ed ur\u010dit\u00e9 pultov\u00e9 ceny od konkr\u00e9tn\u00edho data na cel\u00e9m trhu.<\/p>\n

Co na to RAJO?<\/h3>\n

Zuzana Stanov\u00e1, \u010dlenka predstavenstva pre obchod a marketing RAJO, a.s.: \u201eZ poh\u013eadu spolo\u010dnosti RAJO ide vo veci rozhodnutia PM\u00da SR z 13.6.2016 o vykon\u0161truovan\u00e9 obvinenia. Spolo\u010dnos\u0165 RAJO si je vedom\u00e1 riz\u00edk protis\u00fa\u0165a\u017en\u00e9ho konania a preto nikdy nenavrhovala ani nevynucovala konanie, ktor\u00e9 by mohlo by\u0165 pova\u017eovan\u00e9 za nez\u00e1konn\u00e9. Navy\u0161e, neprirodzen\u00e9 zvy\u0161ovanie cien na\u0161ich v\u00fdrobkov by znamenalo pre na\u0161u spolo\u010dnos\u0165 okam\u017eit\u00fd pokles predaja, hospod\u00e1rskych v\u00fdsledkov a zamestnanosti v spolo\u010dnosti. Od nich je n\u00e1sledne z\u00e1visl\u00fd cel\u00fd n\u00e1\u0161 re\u0165azec producentov mlieka, spomedzi ktor\u00fdch tvoria slovensk\u00ed prvov\u00fdrobcovia 90 %.<\/p>\n

Rozhodnutie PM\u00da SR mylne pova\u017euje be\u017en\u00fa prax odpor\u00fa\u010dan\u00fdch cien uplat\u0148ovan\u00fa spolo\u010dnos\u0165ou RAJO v spojen\u00ed s jednostrann\u00fdmi krokmi vz\u00e1jomn\u00e9ho monitoringu a dorovn\u00e1vania cien zo strany obchodn\u00fdch re\u0165azcov za nez\u00e1konn\u00fa \u201eresale price maintenance\u201c.<\/p>\n

Spolo\u010dnos\u0165 RAJO preto pl\u00e1nuje vyu\u017ei\u0165 v\u0161etky pr\u00e1vne prostriedky na obranu. Vo\u010di nepr\u00e1voplatn\u00e9mu rozhodnutiu PM\u00da SR sme u\u017e podali rozklad a ver\u00edme v skor\u00e9 o\u010distenie n\u00e1\u0161ho mena.\u201c<\/p><\/blockquote>\n

zdroj: internet<\/p>\n","protected":false},"excerpt":{"rendered":"

Antimonopoln\u00ed \u00fa\u0159ad zve\u0159ejnil zpr\u00e1vu, kter\u00e1 m\u016f\u017ee ot\u0159\u00e1st pov\u011bst\u00ed obchodn\u00edch \u0159et\u011bzc\u016f i velk\u00e9 slovensk\u00e9\u00a0ml\u00e9k\u00e1rny.\u00a0Slovensk\u00e1 z\u00e1kazn\u00edci si n\u011bkolik let mohli zbyte\u010dn\u011b p\u0159ipl\u00e1cet za ml\u00e9\u010dn\u00e9 v\u00fdrobky v supermarketech.\u00a0<\/p>\n<\/div>","protected":false},"author":1,"featured_media":2142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[61,72,233,232],"class_list":["post-2137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kontrola-potravin","tag-kontrola","tag-mleko","tag-monopol","tag-rajo"],"views":3932,"_links":{"self":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts\/2137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2137"}],"version-history":[{"count":0,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/posts\/2137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=\/wp\/v2\/media\/2142"}],"wp:attachment":[{"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potravinyx.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}